truth
For 20 years, truth has empowered young adults with the tools, information, and support they need to reject tobacco. With opioid use and vaping on the rise, we’ve channeled our experience to fight back against these new epidemics.
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80% of heroin users started with a prescription painkiller. Rebekkah had been an accomplished dancer and athlete before a sports injury introduced her to opioids and ultimately led to a heroin addiction. She shared her journey of detox and then recovery with us to help others see just how addictive opioids can be. Now, she’s regaining control of her life and helping to educate others.
#1
Tobacco is still the #1 cause of preventable death in the US. And recently, the vaping epidemic has been threatening to walk back all the progress this generation has made when it comes to smoking. 20% of high school seniors vaped in the last month, and those who vape are 4x more likely to start smoking cigarettes compared to those who don’t. We’re speaking up and out about the realities of vaping.
Financials
$116.9M
2022 Budget
84%Program Spend
16%Management Spend
0%Fundraising Spend
84%
16%
0%
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