Action on Smoking and Health


Let's get rid of cigarettes.

ASH is building a world with ZERO deaths from tobacco. Thanks to dramatic reductions in smoking, that world – a world where cigarettes are no longer sold for profit – is within reach.

Cigarettes are the only consumer good that kills when used as their manufacturer intends. This has become normal in our society, but it shouldn’t be.

It’s time for cigarettes to be regulated proportionate to the harm they cause.

We must unite to end the tobacco epidemic which has a known and clear path to eradication: ending the commercial sale of cigarettes.

Washington, DC
EIN 13-2603590
human rights
tobacco industry
corporate accountability
Marc, Josephine & 8 others backed this

When Sylvio started smoking to fit in and became a heavy smoker by age 14, he was far too young to know the reality of what his addiction would entail. He couldn’t give up smoking despite ongoing sickness, and unfortunately, his smoking addiction eventually took his life. Sylvio is survived by his wife Muriel who now lives with severe chronic shortness of breath and asthma, due to his secondhand smoke exposure.

1 person dies every 4.5 seconds from a tobacco-related disease. That’s 13 people a minute.
1,300 Americans die every day from preventable tobacco-related diseases.
$744 billion
Tobacco companies profit from the deaths they cause, to the tune of $744 billion in 2014 alone.
in honor of a loved one lost to tobacco
in honor of the lower income & minority populations targeted by Big Tobacco
in honor of smokers addicted as children & struggling to quit


2018 Budget
70%Program Spend
17%Management Spend
13%Fundraising Spend


Project Sunset

Our Project Sunset turns Philip Morris USA’s own Project Sunrise (initiated in 1995) around on its head. Project Sunrise was a scheme to renormalize smoking; we will instead phase out the sale of cigarettes.

Human Rights

Tobacco use is the leading cause of preventable death worldwide. Our human rights approach to ending tobacco implores or requires governments to protect their citizens by implementing tobacco control laws and strategies to end the tobacco epidemic based on legally-binding human rights norms.

Criminal Liability

The lethal consequences of smoking have been known to tobacco corporations for decades, yet they continue to sell those products, with full knowledge that millions of deaths will be caused by the ordinary use of cigarettes. ASH's legal team is working to have tobacco corporations and executives charged with manslaughter.

Global Best Practices

ASH supports work at the World Health Organization (WHO) and United Nations (UN) to strengthen and implement the best practices for tobacco control, as outlined in the WHO Framework Convention on Tobacco Control - the legally-binding global treaty.

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